Google Analytics of your website showcases 4 channels – Social, Paid, Organic & Referrals. The way to measure SEO efforts is to look at Organic & Referral Traffic. Avoid measuring SEO efforts through Paid & Social Traffic. Evaluate the growth over 3 to 6 months and observe the pattern.
Google Spiders take time to crawl your website. Crawling in SEO is the acquisition of data about a website. Crawling is a process by which search engines crawler/ spiders/bots scan a website and collect details about each page: titles, images, keywords, other linked pages, etc. Last year, Google updated “Fetch as Googlebot” in Webmaster Tools (WMT) with a new feature, called “Submit URL to Index,” which allows you or your agency to submit new and updated URLs that Google themselves say “will usually crawl within a day.“ Search Engine Optimization Company will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months
In Search Marketing, SEO grows over time while SEM can drive you immediate results. The function of Search Marketing remains the same – Appear on search results when your client, customer or guest is searching for an offering you provide for. With SEM you pay to have your ad campaign drive results. In case you stop SEM Campaigns, the traffic drops instantly. It’s like an ‘on’ or ‘off’ button. With SEO you hire talent to grow your traffic over time. Although your cost remains same, traffic to your site grows. At times, you might decide to stop SEO, but this might not necessarily drop your traffic immediately.
